Featured Posts

• Branding: Lead India Campaign: A new milestone in brand building - March 6th, 2008
  On August 15th, 2007, Bennett, Coleman & Co, of the Times group, launched the second phase of its India poised campaign - Lead India. It saw an enthusiastic participation from the entire country...
• Consumer Behavior: Outliers in Process Based Consumer Interactions - March 4th, 2008
  "Dear flyer, now our in-flight crew in front of you will perform the safety equipment demonstration on this flight. Many of you would be frequent fliers and would be aware of the procedures already bu...
• Media: Media Deployment & Negotiation - March 4th, 2008
  One of the prime focus area in any professional marketing organisation is positioning a product and launching it across all media for quick top of the mind recall. The brand managers can...
• New Products: Tata Nano - Boon or Bane? - March 3rd, 2008
  How one car could change the nature of Automotive Businesses in India and the world...   January 10th 2008 will definitely go down as a watershed moment in the history of the Indian automotive ...
• Retailing: Packaging the Fifth ‘P’ - December 31st, 2007
  It is customary in Japan to appreciate the gift packaging when one receives a gift. The Japanese put in a conscious effort to appreciate the packaging. This tendency is common across cultures although...
• Sales and Distribution: Packaging the Fifth ‘P’ - December 31st, 2007
  It is customary in Japan to appreciate the gift packaging when one receives a gift. The Japanese put in a conscious effort to appreciate the packaging. This tendency is common across cultures although...
• Strategy: Career of Marketing Professional vs Consultants - March 4th, 2008
  Many a FMCG & durable organizations utilize the services of an employee, who may be designated as Marketing Manager, RSM, Brand Manager, ASM, or MT. Further they seek expert advice from either con...